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The art of cinematography is the art of lighting and making that light tell the story.-Stephen H. Burum, ASC(Apocalypse Now, Carlito's Way, Mission Impossible, Body Double, Life or Something Like It, etc.)
The components of a strong black and white image extend much further than simply converting a color image to grayscale. The execution of the photograph should be made with the intention of black and white at the helm, planning every detail from the styling and mood down to the basics of the background.
Lighting or illumination is the deliberate use of light to achieve a practical or aesthetic effect. Lighting includes the use of both artificial light sources like lamps and light fixtures, as well as natural illumination by capturing daylight. Daylighting (using windows, skylights, or light shelves) is sometimes used as the main source of light during daytime in buildings.
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Eigengrau (German: "intrinsic gray", lit. "own gray"; pronounced [ˈʔaɪ̯gn̩ˌgʁaʊ̯]), also called Eigenlicht (Dutch and German: "own light"), dark light, or brain gray, is the uniform dark gray background that many people report seeing in the absence of light.The term Eigenlicht dates back to the nineteenth century, but has rarely been used in recent scientific publications.
A common misconception is that it's best to use a background that contrasts with the black cat, like white. Although it's easier to see contrasting colors in real life, it doesn't work at all when photographing black animals.
Best place to buy or hire Video Equipment, Video Equipment, Studio Lighting - Dragon Image
A collection of lighting facts and tips that will improve your photography
People have five senses, so why should a show appeal to only one at a time? The answer, of course, is that it shouldn't! While a great sound system is the foundation of any venue, giving an audience the full sensory experience depends on pairing it up with an equally great set of lighting and stage effects.
Editor's note: To understand balancing flash and ambient, you should have a good, basic understanding of f/stops and shutter speed. That stuff can be found in lots of places (Google it) so I am not going to totally restate it here.